Creative | Social Media | Idea | Online | 23rd August 2021 | Virtual Wire
Today’s world is digital. With over half the world population being digitally active, it makes sense for businesses to tap into digital. But, once you are online, you come to realize that the “online experience” is continuously changing.
It means that it becomes harder for companies to stay relevant if they fail to come up with fresh and creative social media marketing strategies. Love it or hate it, but you have to admit that social media has become a vital part of a company’s online presence.
Every digital marketing expert would tell you the same thing; you don’t have to have a company website, but what you do need is a social media page. Instagram alone has over a billion monthly active users. Your social media page plays a crucial role in the success of your company.
Also, if you are new to digital marketing, all this might seem a little intimidating. Lucky for you, here are 11 creative social media marketing ideas for your business. These tips and tricks would help you build a new social media page that would energize your online presence.
1. SUPPORT USER-GENERATED CONTENT
It is a great way to build trust with your customers. Psychologically speaking, people tend to believe a customer’s recommendation more than an average person who is doing an advertisement. It is essential to build a personal relationship with your customers. This trust could be constructed quickly by encouraging user-generated content. User-generated content helps companies gain credibility and trust with their old as well as new customers. A great way to do that is to make up your hashtags and encourage your followers to use those hashtags in their posts.
2. ENGAGE WITH YOUR FOLLOWERS OFTEN
Use your online platform to engage with your followers. It lets them know that you care about their opinion and also helps you understand what’s working and what isn’t. One great feature you can use for this is the POLL. It is a feature in almost all social media platforms and helps you engage with your customers in a matter of minutes. Think of it as a survey, but way more fun and easy to use.
3. GO LIVE
It is probably one of the most underrated features of social media platforms, especially in terms of businesses. Celebrities go live all the time, but business companies tend to shy away from this feature. This feature helps you interact with people in real-time. You can see their comments, feedback, suggestions, or even a public video chat. The possibilities are endless. You can Vlog, carry out a live product demonstration, or conversation and ask for customer feedback. People get to see your excitement about your product/ service and this humanizing factor could potentially attract new customers.
4. CREATE A CHALLENGE
The ICE BUCKET CHALLENGE and THE ALL IN CHALLENGE, for instance, are beautiful examples of how forming a fun challenge, targeted towards a charitable cause can help attract celebrities to take part in it and hence grow the company’s name. All such problems tend to spread around very fast as people tag their friends to take part in the issue with them, and this eventually becomes a viral sensation. The ALS Ice Bucket Challenge helped raise over $115 million and had around 3 million videos uploaded from different social media platforms.
5. DESIGN AN INSTAGRAM FILTER
Instagram filters are used as an overlay on top of your pictures or videos. These filters are an enjoyable and entertaining way for a company to plug in their brand or a product. Many movies (Gulabo Sitabo), companies (Cadbury), and even social media influencers have successfully used these filters to make it fun for their audience and also to endorse their products. One of the best examples is the very famous Indian YouTuber, Bhuvan Bam. He created an Instagram filter of one of his most famous characters, Titu Mama, and put it out on Instagram for people to use and have fun with it.
6. TEAM UP WITH INFLUENCERS
In the past few years, with the development of social media sites and apps, people have started creating content on these platforms. Many of these influencers have millions of fans and followers. Teaming up with these influencers widens your audience and makes way for new customers. Most of these influencers make content daily, which means more people get exposed to your brand every single day.
7. HOST GIVEAWAY CONTESTS
It is a very creative way of advertising. Organize a contest and as a rule, ask people to follow your social media page and tag a few friends to enter the contest. This way, people would be more engaged with your brand, and by tagging friends, they might make way for potential customers. If your Instagram/ Facebook following isn’t huge, try mixing this step with the previous one. Team up with celebrities or influencers.
8. BEHIND THE SCENES
Show a fun little video of the work that is done in your company behind the scenes. These pictures and videos tend to be more intimate and can make your followers feel a little closer to you and your brand.
A picture or video of people working on a project lets the audience know that you care about them and are working hard to make the best product you can. It also gives you a chance to be thankful to your followers and customers who’ve helped you reach a particular milestone.
The best way to show your thankfulness is to give your followers a shout out now and then. Tag your customers who have posted a useful review of your products and throw some spotlight on them. Every company retweets a helpful review but to make your customer feel special, send a gift their way. It doesn’t have to be very extravagant; it’s the intent that matters here. The more gratitude and care you show to your customers, the more likely they are to spread the right word about your company and share your content on their page.
10. CREATE A MEME
Everyone likes a little sense of humour. Social media is filled with witty, funny, and satirical memes. Kids, teenagers, even adults, love memes. So have a little fun and make a bit of light-hearted and fun-spirited humour. If your audience is a bit sensitive, or the situation at the time is dire, it’s best to refrain from this method. Timing is the essential part for your meme actually to connect with your audience; otherwise, you might just come off as cringy and desperate.
11. ADDRESS THE CURRENT CIRCUMSTANCES
In the case of a natural disaster or a social issue, you should always make a point to address the situation. For example, let’s say, climate change. Let your customers know that you care about the planet and tell them what you would do to make a change. One of the best examples of this is AMUL. It addresses almost every single crucial social issue and lets their viewers know that they care. You can even use your company’s platform to host a fundraiser for an important social cause. Let your audience know that your company cares about the betterment of the world and would always stand for what’s right.
IN THE END:
Now, the best tip someone can give you is to take your time and get to know your audience. Don’t feel obligated to do all these steps at once. Spend some quality time with your audience using a few of these techniques and see what works the best for you.