Creative | Social Media | Idea | Online | 23rd August 2021 | Virtual Wire
Today’s world is digital. With over half the world population being digitally active, it makes sense for businesses to tap into digital. But, once you are online, you come to realize that the “online experience” is continuously changing.
It means that it becomes harder for companies to stay relevant if they fail to come up with fresh and creative social media marketing strategies. Love it or hate it, but you have to admit that social media has become a vital part of a company’s online presence.
Every digital marketing expert would tell you the same thing; you don’t have to have a company website, but what you do need is a social media page. Instagram alone has over a billion monthly active users. Your social media page plays a crucial role in the success of your company.
Also, if you are new to digital marketing, all this might seem a little intimidating. Lucky for you, here are 11 creative social media marketing ideas for your business. These tips and tricks would help you build a new social media page that would energize your online presence.
1. SUPPORT USER-GENERATED CONTENT
It is a great way to build trust with your customers. Psychologically speaking, people tend to believe a customer’s recommendation more than an average person who is doing an advertisement. It is essential to build a personal relationship with your customers. This trust could be constructed quickly by encouraging user-generated content. User-generated content helps companies gain credibility and trust with their old as well as new customers. A great way to do that is to make up your hashtags and encourage your followers to use those hashtags in their posts.
2. ENGAGE WITH YOUR FOLLOWERS OFTEN
Use your online platform to engage with your followers. It lets them know that you care about their opinion and also helps you understand what’s working and what isn’t. One great feature you can use for this is the POLL. It is a feature in almost all social media platforms and helps you engage with your customers in a matter of minutes. Think of it as a survey, but way more fun and easy to use.
3. GO LIVE
It is probably one of the most underrated features of social media platforms, especially in terms of businesses. Celebrities go live all the time, but business companies tend to shy away from this feature. This feature helps you interact with people in real-time. You can see their comments, feedback, suggestions, or even a public video chat. The possibilities are endless. You can Vlog, carry out a live product demonstration, or conversation and ask for customer feedback. People get to see your excitement about your product/ service and this humanizing factor could potentially attract new customers.
4. CREATE A CHALLENGE
The ICE BUCKET CHALLENGE and THE ALL IN CHALLENGE, for instance, are beautiful examples of how forming a fun challenge, targeted towards a charitable cause can help attract celebrities to take part in it and hence grow the company’s name. All such problems tend to spread around very fast as people tag their friends to take part in the issue with them, and this eventually becomes a viral sensation. The ALS Ice Bucket Challenge helped raise over $115 million and had around 3 million videos uploaded from different social media platforms.
5. DESIGN AN INSTAGRAM FILTER