Email | Writing | 31st August 2021 | Virtual Wire
Emailing is considered the fastest way to get a message out there and connect with potential customers or clients. Having good relationships with your customers and clients is essential in business, especially if you run a company that does well. It is about being patient, sincere and insightful when communicating with clients or others. Such communication can later lead to establishing a deeper business relationship.
To write an email, you need to put your thoughts into words. An effective email sender should make their recipient feel good and persuade them to take action. To help you in this task, we have put together a list of email writing etiquette best practices. These are given for both beginners and more experienced emailers. We hope you find them helpful!
How to start?
Email etiquette is a rule of thumb for using email. It’s assumed that all people are human and are affected by emotions; accordingly, this guide strives to be as non-technical as possible while also being clear and concise. This is the first in a series of articles on writing and sending email, intended to be an ongoing resource for anyone who wants to craft great emails without getting rigidly rules-based on subject matter or length.
How to write an email? It’s one of the most common questions I get asked. Email is a beautiful way of reaching people and giving them valuable information. It might take hours to write an email. Still, it can quickly turn into a conversation that has interest and emotion behind it. In fact, several studies have shown that email has more potential to change someone’s opinion than other forms of communication. If you want to learn more about how to write email effectively, here are some ideas.
A well-written email stands out in a sea of spam and extraneous noise. It gives the recipient something valuable. You have a better chance of getting a favourable response from someone who actually wants to do business with you. It may seem like a mundane topic, but email marketing is among the essential aspects of a business’ Internet presence. The importance cannot be understated, even at an individual level. Every day, dozens of potential customers are lost to cold feet because they didn’t get an email from the right person at the right time — or never received one at all.
Not sure how to write an email to someone? Start out with the basics. What’s the purpose of your email? Is it a thank-you note, a follow-up, or just passing along information? Consider the tone of your writing. Familiar or professional? Need to add some personality to your writing? Make sure you’re adding links directly to where you want people to be able to go. They should be important resources for readers and make them easy to find.
What to look out for?
The first thing to look at is the subject line. Is it long? Is it short? Does it contain keywords? Choosing the right subject line will help you make the most of the first page of your inbox. You want to ensure that the email is interesting, not spammy or impersonal. Besides, if people don’t open emails from credible sources, then how they can trust you?
The second thing to look out for is whether the email includes a link. Emails that don’t have a direct connection will rarely deliver what their writer intends. It’s worth spending a few extra seconds on emails that include a direct link because they’re more likely to be opened.
Include a short subject line, which is no more than five words. This will help the recipient decide whether the email is relevant to them or not. Include a direct link in the email if you want to drive traffic to your site.
It’s also important to know who you’re writing to. What do you want from them? Are they someone you can reach out to in the future should the need arise? Are they someone who will evaluate your writing and act upon it? Another aspect to consider is the inclination or mindset of the person you’re communicating with. Emails can be sent to the official business addresses of companies or addressed to a specific individual who can see them. Emails should be brief and precise and tell the recipient what you want them to do (not necessarily how).
In other words, make sure your emails aren’t undirected or ambiguous. Be motivational. Make sure your subject line isn’t dull. Use real-world examples when writing about specific products or services. Make sure you thank your subscribers for their interest and urge them to sign up for more information, join your mailing list, or download an app.
What is Email marketing?
Email marketing is a type of marketing that uses email to deliver a message to a list of individuals or businesses, depending on who you want to connect with. It can be used to share information, open new opportunities or just have a bit of fun in your marketing routine.
As part of their job roles, marketers do many email marketing, and it’s become an essential part of their job description. The reason being that email is an efficient way of getting people to take any action they may not otherwise take, such as signing up for your product or visiting your site.
It can be used for various purposes, such as promoting products or campaigns, providing information, asking for feedback or tips, or keeping readers up-to-date on what is going on with your company. The goal of email marketing is to convert newsletter subscribers into active customers. An effective email marketing strategy will increase the number of newsletter subscribers. Hence, the value you generate from your company’s products and services.
What to take away?
Email is an indispensable part of working life. It helps us stay connected, connect with like-minded people and helps businesses reach new customers. Good emails don’t have to be boring.
They don’t have to be overly salesy. You should use them to get to know someone, ask questions and offer opinions. And, of course, there’s the occasional subject line that will officially seal the deal.
Using the best email subject line, writing engaging emails and following up with them are art forms. So, get out there - practice - and start emailing!