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How WhatsApp Marketing is helping E-commerce Businesses!

WhatsApp | Business | E-commerce | 11th November 2021 | Virtual Wire

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Due to this pandemic, the shopping perspective has been changing. Despite having negative impacts on other areas, E-commerce businesses can manage their profit scale.

One big thing behind their success is the way they are marketing their products. Today in this article, we will discuss how Whatsapp marketing (via WhatsApp business API) is helping E-commerce businesses. Let's start this with the working of the WhatsApp business.


What is Whatsapp Business, and it's working?

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Aside from the popular app, you're familiar with for personal use, Whatsapp includes two business-oriented variants. Despite their similar names, they are vastly different in terms of feature sets, pricing, and the use cases they offer. Small businesses should use the Whatsapp Business App. It's free for Android and iPhone and includes basic support features like quick replies, labels, and a company profile. Businesses can receive and respond to an infinite amount of WhatsApp messages from their customers using this application programming interface (API).


Brief about Whatsapp Business API

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Whatsapp Business was just created to allow small business marketers to reach out to more clients and users. Facebook has now taken things a step further by launching WhatsApp API for significant businesses. WhatsApp now allows companies to communicate directly with their clients over WhatsApp using the WhatsApp API. It is one of the ways to thrill their customers. Businesses can use the API to react to consumer inquiries or provide them with additional information they've requested. Because it is an API, there is no front-end interface or app. According to the plan, businesses will use the WhatsApp API endpoint to integrate it into their IT stack.



Whatsapp API's main features

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Let's understand some of its other features also. Make contact with coworkers or employees. It's also an excellent approach to communicating with staff.



Quick Responses

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WhatsApp is the most extensively used messaging platform. WhatsApp has a large and active user base, with over 65 billion messages sent per day.



What is the WhatsApp Business API's role as an e-commerce platform?

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