Nykaa: Story of top Beauty Retail platform of India!

India | Nykaa | Platform | 3rd December 2021 | Virtual Wire


Picture -Indian Express

The name NYKAA strikes with familiarity in the mind of everyone who has a hold of fashion, but how many of you know the growth process of this top beauty retail platform of India.

Now let us come face to face with some facts about NYKAA which may blow our minds.


NOV, 15, 2021 Profits plummet by 96 % for the Nykaa Parent FSN E-Commerce Ventures Ltd . Stock price also follows the downward graph.

What about the pillar of Nykaa, the falguni Nayar, CEO and founder of Nykaa?

Picture -businessstandard.com/

Falguni Nayar, who was a student of IIM Ahmedabad, completed her MBA in Finance. She joined Kotak Mahindra Capital Company and soon turned herself into the managing director in 2005. She served that company for 18 long years, then left that company in order to make her passion a true face of beauty. She is also considered the founder of the Asia Society in India. One of the main mantras which she lives every day to make her passion as bright as it can be is, Retail is all about detail.

How Nykaa was founded?

Picture -startuptalky.com/

India is a place where beauty was not on the priority to be listed out as the top, it was witnessed that beauty products were not available as per demands of the market as compared to other countries such as France, Japan. These inconsistencies created the idea of creating a platform of NYKAA in the mind of Falguni Nayar. She founded the NYKAA in the year of 2012. Now NYKAA is the biggest lifestyle and fashion portal platform. It is an Online Corporation. Out of Mumbai NYKAA is considered for its numerous beauty products, intimate products which makes it available through websites and apps of NYKAA.

The main focus of Nykaa

Picture -vogue.in/

Making simple women extra ordinary in every aspect.

  • The mission of Nykaa:- Curation, information and personalisation Being one of the best lifestyle and fashion portal platforms it brings the best choices to its customers, which makes NYKAA all the way more stand out in its own field.

  • The mission statement of nykaa:-Inspiring Indians both men and women to make fashion and lifestyle choices that best suit them.

  • The tagline of Nykaa:- “your beauty, our passion”.

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