Rebranding for the New Year:2022!

Rebranding | New Year 2022 | 18th January 2022 | Virtual Wire



Every year a customary tradition is that of making New Year Resolutions. It is a great way to allow for a fresh start to the new year and new beginnings.

A lot of times people enter the new year with a lot of gusto, determination and drive. Not to say by any means that it is not a way to enter the new year, but at times, this drive and determination towards ones’ new year goals is temporary and short-lived. Yes, there are a few people who manage to stick through their goals for all 12 months, but most times, we all, myself included find ourselves in a position where 3-4 months into the new year and we are beginning to fall off track with our goals.

This falling off track can be purely situational and there might be other factors that result in falling behind, but sometimes we just forget to do it. Sometimes, before the new year, I find myself going overboard with the kinds of goals I want to achieve by the end of the year. Inevitably, I find myself not having been able to do a few, or sometimes slacking in all of them. What I have realised is- when I give a structure to setting goals, there are higher chances of me actually sticking to them and achieving them by the end of the year. Here is a structure I like to follow -

First, ask yourself WHY? Why do we set goals? This question is fundamental in starting the journey of that goal. Why? Most of the time, it is a habit we want to inculcate or it is something we want to achieve. Whatever may be the reason, knowing the WHY will allow for an easy decision-making process especially in terms of priority. Then ask HOW? Asking how is very important. It is a great way to see whether the new habit or activity or whatever is your goal is, is serving you. How does this goal benefit you? Knowing the how is the starting point for building motivation to get a head start on that goal. After asking the why and the how then look back at the goals you had planned out for 2021.

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Go through all of them, the ones that have been tracked and the ones that haven’t. Look at what you have accomplished, and what you never got to achieve. After having made note of this, look at the goals you didn’t achieve and ask yourself, is this something I want as a goal this upcoming year? Is this going to be my priority? How much do I want to achieve this? If you feel that this goal doesn’t serve you, then let it go. Setting goals means you want to focus on bettering yourself in different things, skills, habits, habits, hobbies etc. But if you pile up goals and keep ones that don’t serve you or are not your top priority then achieving goals that are on your priority list will become harder to achieve.

Sometimes, if you are unsure if you want to re-do a goal from last year that you hadn’t fully

achieved throughout the year, then ask yourself this - Is there any way I can re-work this goal in such a way that it will become beneficial? If you are able to rework it so that it serves you in a positive way this year, then add it to your new year goals. Another major lesson I have learnt and also realised is that a new year doesn’t mean starting from scratch. There would have been goals that worked and things that have just become a part of your routine. There is no reason to scratch those achievements off your list. Rather, building around these pre-existing goals is not only motivating but also a great way to give more room for goals that matter a lot more to you.

Another way to set goals is to use the SMART technique.

S - Specific

This means that you specify what exactly your goal entails. Instead of saying I want to become fitter, say, I want to run 5 km, or I want to go to the gym 3 times a week. This way you know exactly what your goal is.

M - Measurable

This means that there should be a physical way in which you are able to see your task/goal is getting accomplished. You could have a habit tracker and track all the days you went to the gym, or you could go with a friend and make it more fun while still being accountable for that goal.

A - Attainable

This means that make sure the goal you are setting is actually achievable. Don’t put too much on your plate. There will always be challenges along the way when achieving goals, but making sure that reaching the goal is not impossible is what should be considered. While charting a path for how you may achieve this goal, pacing yourself so that the process is not too overwhelming is a healthy way to go about it.

R - Relevant

This means that the goal you are choosing to pursue should be in sync with your objective. If being fit is the overall objective, the path you choose should also be in line with what you believe in. While being fit is a healthy goal, not everyone prefers a body with muscles and abs, some people prefer a toned and fit build. Make sure to build towards your goal in a way that fits your idea of the objective(being fit).

T - Time-Bound

The most important question of goal setting is, by when do you want to achieve this? Setting a target date gives you the motivation to stick to the tasks to achieve that goal, and makes sure that you keep yourself accountable. Also, it is necessary to set a realistic time frame for

achieving the goal. This will help you to not get demotivated and feel less overwhelmed. This way of approaching goal setting for the new year has helped me a lot. Not only do I re-evaluate what I have and haven’t achieved I also focus on what serves me and gives me joy and peace. Making sure the goals we set for ourselves not only help us become better people but also making sure that achieving them is not something overwhelming is the way to ensure the actual achievement of goals.

2022! Happy New Year!

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