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SOCIAL MEDIA INFLUENCER CULTURE


Who is an Influencer?
An Influencer is a person who has the ability and power to influence other people and their choices. Social media give rise to all these social media influencers and their followers and major apps which gave fame and rise to this influencer culture are Youtube, Instagram, Snapchat, TikTok, Facebook .and from past few years this social media influencer culture is raising and it is not stopping any time soon.
















As more and more people are joining social media apps and because of that, this business is booming day by day, and people of every age, primarily teenagers are part of it. These young people are posting their content on different social media platforms and getting fame and money.



As there is a saying “GREAT POWER COMES WITH GREAT RESPONSIBILITY”


The influencer culture has both boon and bane :


  • Social media influencers give good reach to the brand

  • Young and dynamic

  • Social media influencers are creative because they know the latest trends

  • Easily approachable

  • Work with proper dedication


But sometimes it can create problems