The Brand & Impact of Ayesha Curry!

Brand | Impact | Curry | 11th November 2021 | Virtual Wire

 

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Ayesha Curry was born Ayesha Disa Alexander in Markham Ontario, Canada in 1989. She made her acting debut in a music video.

She was the leading little lady in Suga Prince’s “Too Young for Love” video. After graduating high school, Ayesha moved to Los Angeles to pursue more acting in movies like Underground Street Flippers, Dan’s Detour of Life & Love for Sale. She also appeared in roles for TV shows like 10 Items Or Less & Whittaker Bay. She then moved up to the big time for young actresses, The Disney Channel, where she had bit roles in hit shows such as Hannah Montana & Good Luck Charlie. Not bad for a girl who was fresh out of high school & found her way to Disney in a 2-year span.



Chef Curry with the Cookbooks:

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After moving to Charlotte, North Carolina with her family at the age of 14, it was in a Church Youth Group where she would meet a kid by the name of Wardell Stephen Curry II. The two reconnected in Los Angeles when Ayesha was an actress & Stephen was a point guard at Davidson College. The couple married in July 2011, then gave birth to their first child, Riley. It was at that point where Ayesha decided it was time for a career change. She started to get back into her passion, which was cooking.


She started a YouTube channel called Little Lights of Mine(now just goes by Ayesha Curry), where she did cooking videos. She also did her own remix version of Drake‘s 0 to 100 song, the popular husband tag video with her husband Steph, as well as chronicling him as he made his 1st NBA All-Star appearance in 2014, where he represented the Golden State Warriors. All were huge hits for her YouTube channel & she also had a cooking segment with ABC Bay Area called Cooking with the Curry’s. All of these activities led to her booking segments on The Rachel Ray Show on ABC.


Ayesha released her 2 cookbooks entitled The Seasoned Life & The Full Plate, both would go on to become back-to-back entries on the New York Times Best Sellers list. She was a guest judge on shows such as Guy’s Grocery Games & Chopped Junior. She then booked her own cooking show on the Food Network called Ayesha’s Homemade. She also must have impressed the executives at the ABC network because she has hosted the Great American Baking Show & the Family Food Fight, a culinary competition show that Ayesha also serves as an Executive Producer.

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In 2019, Ayesha collaborated with Michael Mina & opened up a restaurant franchise called International Smoke in San Diego, Houston, Texas & Las Vegas, Nevada. She also launched a cookware line. She also collaborated with her sister-in-law Sydel Curry-Lee & created their own wine called Domaine Curry.


In 2020, she launched a lifestyle magazine, a store and a line of products, all entitled Sweet July. She also launched Sweet July Productions, a film & TV production company where she will continue to Executive Produce more projects in the future. Ayesha also became the first Non-Actress or Musician to become one of the faces & spokes-model for the cosmetic brand CoverGirl, showing the direction that the brand is shifting in & how Ayesha has found her audience in an untapped market that women her age probably doesn’t even know exists.

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All in all, what is the most intriguing about Ayesha & her brand is that, AT THE PEAK of the Basketball Wives, Real Housewives, Reality TV franchise frenzy, she went a completely different direction & it has become somewhat of a trailblazer in the grand scheme of things & truly built her own brand that compliments her husband’s. Stephen Curry is arguably the Most Entertaining Athlete in the World but the addition of Ayesha & his children further adds to his brand, marketing, charisma & appeal, off the court. By saying all of this, all of these activities & accolades that Ayesha Curry has cooked up is most certainly a recipe for an EMPIRE! Salute to Ayesha Curry, Cooking Canadian Sensation!!!


You can check some visuals here:









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