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The Impact & Brand of Ice Cube!

Brand | Ice Cube | 17th January 2022 | Virtual Wire

 

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O’Shea Jackson is better known as Ice Cube was 1st introduced to the world as an intimidating but well-respected rapper from Compton, California.

He started out in the Hip Hop supergroup called N.W.A. He would eventually go solo and craft hit songs such as “Today Was a Good Day” & “Check Yourself.” He would then become a Hip Hop talent scout, discovering a no-nonsense female rap star named Yo-Yo with producer Sir Jinx. With all his success in music, his true business savvy & impact took place in Hollywood.


Ice Cube Becomes the Coolest Cat in Hollywood

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In 1991, Ice Cube made his big film debut as Darren “Doughboy” Baker in the classic film Boyz in the Hood, directed by John Singleton. Cube has referenced Singleton as a mentor, seeing as how Singleton gave Cube his first opportunity in acting & showed him the ropes on how to produce a film. Ice Cube most certainly took notes from Singleton but first, he would proceed to build his acting resume, appearing in movies such as Trespass, The Glass Shield, & another Singleton film, Higher Learning.


In 1995, Ice Cube would make his debut behind the scenes, as he produced, co-wrote and starred in the film Friday, co-starring then, upstart comedian, Chris Tucker, John Witherspoon, Tiny Lister & his fellow Boyz in the Hood cast-mate Regina King. The movie would become a cult classic & a major success at the box office, grossing $27 Million on a $3.5 Million budget. This was the beginning of Ice Cube’s film company Cube Vision & it was also the beginning of his 1st franchise, as he would go on to play the role of Executive Producer for the following films, Next Friday & Friday After Next, co-starring another rising star comedian Mike Epps. The Friday Franchise would go on to gross over $121 million combined.

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Cube would produce another franchise entitled Barbershop 1, 2 & 3. It would go on to gross $235 million combined. It went on to produce a spinoff film, Beauty Shop starring Queen Latifah, which grossed $37 Million. His other franchises include Ride Along 1 & 2, co-starring Kevin Hart & Tika Sumpter would go on to gross $279 Million combined & his most family-friendly franchise Are We There Yet & Are We Done Yet co-starring his Boyz in the Hood cast-mate, Nia Long, which grossed over $155 million combined.


Ice Cube & Cube vision would produce other films like First Sunday, Janky Promoters, Lottery Ticket & The Players Club starring Lisaraye McCoy & the Late Great comedian Bernie Mac. Cube would go on to reunite with Mike Epps to create the action-packed comedy All About the Benjamins. However, it would be in 2015, where he & his fellow NWA alum Dr. Dre would go and produce the biographical film on the life & times of the Hip Hop Super Group in the film entitled Straight Outta Compton starring his oldest son & rising star actor O’Shea Jackson Jr.


The film was promptly named after the groups’ groundbreaking album that truly launched their careers. The film would have a MONSTER opening weekend, grossing $60 Million in the box office in the United States & Canada. The film would gross over $200 Million Worldwide. It became a shocking success in the film world, but a MASSIVE VICTORY for Hip Hop Culture. Ice Cube would later go on to do more acting in Anaconda co-starring Jennifer Lopez, 21 Jump Street & 22 Jump Street starring Jonah Hill & Channing Tatum. All in all, the point of this article was to shine the light on the creative brilliance & game-changing success of Ice Cube & Cube Vision in Hollywood.

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While Black directors & producers like Tyler Perry, Jordan Peele, Lena Waithe & Ava Duvernay are receiving their flowers & accolades in Hollywood & rightfully so, Ice cube has seemed to get overlooked for his contributions. Unlike the storytellers before him such as John Singleton & Spike Lee, who told much deeper & heartfelt stories about life in the urban community, Ice Cube really found a lane for a bit more humorous side of urban life, telling more relatable, everyday stories in his films & he turned those comical “Hood Films” into Cult Classic Franchises. For that, we salute Ice Cube & Cube Vision, for their vision & different perspective on everyday life in our communities. Ice Cube, thanks for the many years of great entertainment & I must say, whenever we went to see a Cube Vision film, That Day Was A Good Day!!!

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