| Power of Fashion | Wear Matters | World Revolution | 28th September 2022 | Virtual Wire |
Fashion is an integral part of human life and culture, but it is often overlooked as having any real effect beyond what it does for the individual who wears it. This couldn’t be farther from the truth, however, as fashion can change the world around us, no matter how big or small.
Whether you are just looking to make yourself feel good about how you look or whether you want to make a political statement, there are many ways that fashion plays an important role in social justice and revolution in the world today. It’s no secret that what you wear makes an impact on the way others perceive you, and this is just as true in the business world as it is in everyday life. The clothing you choose to wear has a strong correlation to your brand, which means that you have an opportunity to showcase your personality and values through what you wear every day. Here are some fashion tips and ideas on how to leverage this knowledge to your advantage if you’re looking to make the world a better place through revolution rather than protest or violence.
An (Early) History of Fashion
Fashion has been around for a long time, but it wasn't always such a big deal. Fashion was seen as an unnecessary frivolity before the 18th century. During this time, clothing was seen as a utilitarian means to keep people warm and protect them from bad weather. And it often looked pretty similar to what we would call street clothes today - drab colors, simple fabrics, and designs that weren't likely to stand out on their own.
Revolution Is Inevitable
Fashion is an undeniable force in the world. Through it, we're able to explore our identities and find a deeper connection to ourselves. It's also been used as a tool for social change and revolution, like when Rosa Parks refused to give up her seat on a bus and sparked the civil rights movement. In these ways, fashion has become an imperative part of modern society and can't be ignored or discounted.
Consumerism Is Over
You may be asking yourself But isn't consumerism an American dream? and it is, but that doesn't make it a good thing. It creates an endless cycle of consumption for the sake of material items. The more we consume, the more we need to produce and profit from things that are not needed by humans at all.
What Does This Mean for Us?
You may not realize it, but what you wear is a powerful tool for change. You see, we don't just wear clothes to keep us warm or look good—we use them to define who we are and how we want others to perceive us. Clothing can be a way of taking back power from those who wish to oppress us by dictating how and what we should look like. And when used as a form of protest, clothing can send messages without words—sending out a clear message that women are powerful and will not be silenced.