What is copywriting?

Copywriting | Internet | 31st August 2021 | Virtual Wire

Have you ever wondered – what is copywriting? Some say it's strictly related to marketing, while some claim it's writing blogs and posts for social media. To clear the confusion, we compiled a list of many different copywriting definitions!

They're all true in a way – so feel free to choose the one you're most comfortable with!

Here are 10 different ways to view copywriting. In other words, copywriting is:


A form of communication that is used to convey a message in a compelling way to your audience. It can be found in print media such as newspapers or magazines and on websites and reviews forums.

It is also known as emotional copywriting. Copywriters know how to create persuasive copy for any website or blog - for clients looking to hire digital marketers, for example, or businesses seeking to improve their online image with customers around the globe.


A process of producing persuasive information that can be reprinted and resold. Publishers traditionally used it to persuade readers to buy their products. Today, copywriters do it for a variety of companies, including eCommerce sites and even startups.

It's important to know that" "conversion" is not the same as sales. While a good copywriter can help your company convert visitors into customers, the goal of a good salesperson is always to convert defectives into fellow advocates who will share your values and follow your instructions (potentially for free).


The act of communicating your brand so that moving customers through the funnel leads them to make a purchase. Sometimes known as lead generation or sales copy, it's the stuff that directly convinces customers to do something, whether signing up for your newsletter or simply visiting your website.


Identifying and constructively communicating ideas. It's appealingly delivering your message to get someone to take some action. In today's business environment, especially with the ever-increasing popularity of social media and online marketing, copywriting has become a crucial part of successful marketing strategies. If you're looking to get better at it, then here are some things you can try.


The process of turning ideas into words that persuade potential customers to buy the product or service you're offering. It doesn't matter if you're pitching a book, a magazine, an app, or a website; the critical concept needs to be understood and communicated for your audience to take any action they might not otherwise take.

If you're selling a service or product, your copy should make the customer decide whether they want to do business with you or not. That means it's essential to focus on making your customers' minds up as soon as possible.