Why Instagram Is Perfect For Sales Prospecting!

Instagram | Sales | 31st October 2021 | Virtual Wire

Picture -Fiverr Blog

When pursuing a sales career, you quickly learn that the key to success is a numbers game. The most vital concept to master is the balance between numbers and time.

As we race the clock to meet a company defined or personal quota, we seek processes that can help us save time and maximize the number of prospects we come across. Understanding how to properly utilize social media platforms such as Instagram can help salespeople conquer their battle with the clock.

What Are The Most Common Ways To Prospect?

  • Cold calling.

  • Social Media.

  • Networking.

  • Referral Generation.

  • Advertising.

  • Trade shows.

  • Inbound Marketing.

Does Cold Calling Work?

Picture -salesforce

Cold calling is usually the first option sales professionals turn to when looking to prospect new leads. It is also the least liked option. If you want to spark fear in a new salesperson, have them pick up a phone and reach out to a cold prospect. This is the definition of trial by fire. Cold calling is literally picking up a phone and dialling numbers from a call list or, even worse, the phone book. Chances of coming across irate people are high, and sales conversions are typically low.

Cold calling does present an excellent opportunity to work on a sales pitch; however, it is not the most efficient way to prospect new leads. Social media presents an opportunity to find new leads, advertise your products and services, as well as generate referrals. Of the major social media platforms, Instagram is a lesser-used option by sales professionals. Let's take a moment to review why more sales professionals should turn to Instagram when looking for new lead prospecting opportunities.